Baseline Consulting regularly publishes articles and develops white papers. These documents are designed to give executives and practitioners insight to substantially improve the effectiveness of their strategic information systems for business analytics, data warehousing, data management, and data integration.

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Data Modeling and MDM: The Facts and the Fiction.
As you consider an MDM initiative, you may ponder these questions: Do I need a data model? Where can I get one? Should I build it? If I get it wrong, is my project doomed? Understanding the history, definitions and uses can answer these questions.In this white Paper, Baseline partner Evan Levy offers up answers by discussing the facts and the fiction surrounding MDM and data modeling.
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The Baseline on MDM: Five Levels of Maturity for Master Data Management.
As it evolves, the term Master Data Management has become an amalgam of different functions and capabilities. In this white paper, Jill Dyché and Evan Levy offer an MDM taxonomy that separates and describes discrete capabilities, helping you understand your company’s “as is” environment to help you accelerate toward your “to be” objectives for master data.
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You can also browse the complete list of articles and white papers below.

» View Business Analytics articles and white papers
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» View Data Integration articles and white papers

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Business Analytics

2007 Articles

Eight Steps to Align Business and IT around Information Delivery.
Baseline Consulting’s Eight Steps to Align Business and IT diagram helps our clients understand how alignment can be formalized into planning business intelligence initiatives, application development projects and data integration programs. This simple approach allows companies to align responsibility and accountability strategically along the hemispheres of Business and IT.
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BI Adoption Evolves. When it comes to business intelligence, there’s no such thing as “one size fits all.” The key to deploying BI successfully is to understand its evolution, and to meet end-users where they are. This white paper introduces a pyramid that illustrates a simple path to increasing BI maturity and then spins it around in order to relate this evolution to end-user categories—or classes of knowledge workers.
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Business Intelligence and the Savvy CIO. Effective IT leaders not only keep one eye on their companies’ strategic initiatives, but also have frameworks for ensuring that business intelligence and analytics don’t get short shrift.  Jill Dyche examines how the gaming industry transformed itself by delineating strategic needs from daily business needs.
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A BI Steering Committee Gets Back on Track. A steering committee faces “death by meeting” as vague roles and goals turned the process a political sandbox. To get back on track, the company had to refocus the committee with accountability, decision mechanisms, and a new set of guiding principles.
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BI in Healthcare: Lessons Every Industry Should Heed. What have Healthcare Organizations learned in their recent BI efforts? While facing an often-daunting challenge, HCO’s are quickly learning that the proper BI program can result in cost savings, revenue generation, and healthier patients..
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Data Warehousing

2006 White Papers

Data Warehouse Best Practices—An Implementation Framework. Data warehousing implementation projects can end up being highly complex and costly if you’re not careful. While the platforms and technologies have evolved over the years, some fundamental best practices have emerged that can mean the difference between another legacy system and a business solution. At Baseline, we use a simple implementation framework to keep projects on track and accelerate delivery.
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Data Management

2008 Articles

Data Modeling and MDM: The Facts and the Fiction.
As you consider an MDM initiative, you may ponder these questions: Do I need a data model? Where can I get one? Should I build it? If I get it wrong, is my project doomed? Understanding the history, definitions and uses can answer these questions.In this white Paper, Baseline partner Evan Levy offers up answers by discussing the facts and the fiction surrounding MDM and data modeling.
» Request a copy

2007 Articles

The Baseline on MDM: Five Levels of Maturity for Master Data Management.
As it evolves, the term Master Data Management has become an amalgam of different functions and capabilities. In this white paper, Jill Dyché and Evan Levy offer an MDM taxonomy that separates and describes discrete capabilities, helping you understand your company’s “as is” environment to help you accelerate toward your “to be” objectives for master data.
» Request a copy

Getting a Grip on Data Governance and Data Management. Rome wasn't built in a day, and neither is a well-managed data environment, but the examples and exercises in this white paper can help you get a grip on effective management and exploitation of the enterprise data asset.
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A Data Governance Manifesto: Designing and Deploying Sustainable Data Governance. Data governance is a vital component to any master data management initiative, as it defines who owns the data, who establishes policies and who is the decision making authority when it comes to an organization’s various data assets.  In this white paper, Jill Dyche details the importance of establishing and maintaining a corporate-wide agenda for data and shares practical steps for getting started.
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Problem Solved! The Need for Data Profiling in CDI. Discover how data profiling takes on a whole new dimension when it’s applied to your CDI solution. As CDI becomes central to a company’s overall information strategy, Data Profiling becomes a crucial step in providing “a single version of the truth.”
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Data Integration

2007 Articles

SVT No More: The Other Side of the Single Version of the Truth. Is the “Single Version of the Truth” really the ultimate goal for your business, or does it oversimplify an increasingly complex solution that might contain multiple answers? In this article, Evan Levy discusses the merits of the Golden Record versus the “Best Record.”
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What CDI Isn't: Excerpt from Customer Data Integration: Reaching a Single Version of the Truth . In this excerpt from their book, authors Jill Dyche and Evan Levy contrast CDI with other data-enabling solutions in order to define its unique role in the IT Infrastructure.
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ROI for CDI:  How ING Insurance Reduced Costs with Customer Master Data. In this except from their acclaimed book, Customer Data Integration:  Reaching a Single Version of the Truth (Wiley, 2006), authors Jill Dyche and Evan Levy discuss how customer data hubs can drive ROI--and how ING Insurance Americas reaped the rewards.
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