At CheckFree Corporation, data management circumscribes the business – everything from strategic planning through CRM. CheckFree’s “trustee council” – or data governance body – along with business and technical data stewards ensure consistent management of information across business processes, departments, and projects. And data quality is embedded in their Six Sigma measurements.
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CheckFree Corporation, a Baseline client, received the TDWI 2005 Leadership Award for Excellence in Data Quality and Stewardship.
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   award

For Royal Bank of Canada, data management and customer data integration aren’t about the technology as much as they are about business strategy and information – and the change management processes that enable it.
» Read the story

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Data Management

Transforming data into a corporate asset

Metadata. Data quality. Data integration. Data modeling. Data privacy. Data access. Internal data. External data. Analytical data. Operational data. More and more data. Is it a business issue or an IT issue? Is it a skill or a process? Can you simply install a “data management” tool and fix the problem? How do you get your arms around all that data?

Baseline defines data management as the tasks necessary to manage data, including overseeing its quality, lineage, usage, and deployment across systems, organizations, and user communities. This means the processes, skills, and supporting tool sets that make data management an enterprise-level effort.

» The Baseline Viewpoint
» Your Value
» Best Practices

Data Management Maturity Model

The Baseline Viewpoint

A comprehensive business service spanning organizations, processes, and technologies

We envision data management as a business function. We see smart companies moving data management beyond its historical home within the data warehouse program and repositioning it as an enterprise-wide service to all business units and all technical systems and applications.

Because we understand the complexity of data management, we can help you identify and implement the tactics necessary to treat data as a corporate asset. Baseline’s consulting services transcend data quality tools and cleansing routines to help you formalize data management at the process and organizational levels.

At a management level, we help you define a data governance framework, set up organizational structures, and communicate job roles such as data stewardship. We help you cost justify investment in the data infrastructure. We help you align business and IT functions to support expanding data management processes as the shared data resource scales.

At the practitioner level, we help you establish a set of data management processes that define data, enforce policies, and correct data at the source. These include major functions such as data requirements, data administration, metadata management, data quality, and data privacy and security. And, yes, we help you evaluate the best architectural alternatives for data integration and implement the tools which fit your needs.

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Your Value

Data – defined, owned, protected, and quantified – is a bona-fide corporate
asset

Baseline helps you implement data management best practices as a strategic component of your enterprise information strategy. When you manage data as a bona-fide corporate asset – defined, owned, protected, and quantified by value – the quality, availability, and integrity of your data improve across the enterprise. IT can eliminate the repetitious tasks of data conversion, cleansing, standardization, and storage for every project. You derive significant business improvements as the speed of application delivery accelerates and corporate agility increases.

Benefits from Good Master Data

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Best Practices

Baseline identifies best practices through client engagements and participation in leading industry associations, like The Data Warehousing Institute (TDWI). Best practices for data management include:

  • Own, protect, and manage data like any other valuable corporate asset.
  • Approach data management as a business, not an IT, function.
  • Use the data management function to establish common business terminology across the enterprise.
  • Give the data management function accountability for the logical data model and integrated metadata resource.
  • Assign data stewards and business analysts to enable new information requirements.
  • Give the data management function responsibility for enforcing enterprise information policies at the direction of a cross-functional executive data governance body.
  • Profile the shared data resource regularly for quality anomalies.
  • Trap errors and divert data to a suspense file until corrected in the source by the system data steward.

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To request more information, contact us via e-mail or call us at 1-818-906-7638.
 

November 2, 2008. TDWI Conference, New Orleans. BI from Both Sides: Aligning Business & IT with Jill Dyche

November 3, 2008. TDWI Conference, New Orleans. Keynote: Five Levels of MDM (and Data Governance!) Maturity with Evan Levy

November 3, 2008. TDWI Conference, New Orleans. Introduction to MDM for BI Professionals with Jill Dyche

November 3, 2008. TDWI Conference, New Orleans. Implementing MDM for BI and Data Integration with Evan Levy

November 4, 2008. TDWI Conference, New Orleans. Ten Mistakes to Avoid when Launching a Data Governance Program with Jill Dyché and Kim Nevala.

November 4, 2008. TDWI Conference, New Orleans. Change Management for MDM with Frank Dravis and Evan Levy

November 5, 2008. TDWI Conference, New Orleans. Understanding MDM Technical Deployment: Architecture and the Vendor Landscape with James Masuoka

» See our full schedule
 

A Data Governance Manifesto: Designing and Deploying Sustainable Data Governance. Data governance is a vital component to any master data management initiative, as it defines who owns the data, who establishes policies and who is the decision making authority when it comes to an organization’s various data assets. 
» Request the article

SVT No More: The Other Side of the Single Version of the Truth:

Is the “Single Version of the Truth” really the ultimate goal for your business, or does it oversimplify an increasingly complex solution that might contain multiple answers? In this article, Evan Levy discusses the merits of the Golden Record versus the “Best Record.”
» Find out more

The Next Wave in Customer Data Management. Without new practices, roles, handoffs, and even language around data management, promising customer data integration initiatives are headed for failure. Article originally published in Intelligent Enterprise, July 2006.
» Read the article


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